Getting Qualified Leads
Pay Per Click (PPC)
Driving Real Results
Business Advantages of PPC Marketing
Only Pay for Clicks
With PPC, you are only paying when an interested person clicks your ad. You really cannot get more straightforward than that. What this means is that you will know exactly where your money is going. This is also why many people favor it over traditional advertising where you spend a certain amount of money and cross your fingers that your market of customers see it which you really never find out if they do or not.
You Control the Budget
Also different than traditional advertising, with PPC, you set your budget based on your needs. PPC is extremely flexible allowing for daily caps, weekly caps, and providing the options for you to change this at any time. All that said, it’s not just a matter of throwing a minimal amount of money out there and then seeing results immediately. This is where Status Not Quo comes into play. You need someone who knows what they’re doing, understands the keywords and industries that align with your business, and with this knowledge, can create campaigns that produce.
As most people know, organic SEO resulting in organic traffic is critical for success, especially long-term. However, the results do not happen overnight nor quickly. It’s usually a few months before you see a ROI. With PPC though, you can see traffic and conversions as quickly as the next day or even same day! Obviously there are a lot of factors going into this but it puts it in perspective that, if done correctly or working with a company that excels at this, how successful you can be right away as you give your organic SEO time to kick in.
PPC is highly targeted, meaning, you can achieve the three “rights” – the right ad, to the right target, at the right time. The specifics are incredible as you can target as granular as cities, specific mobile devices, and specific messages based on what time of day it is. Also what people don’t realize is that this targeting allows you to test messaging, offerings, and even products. You can quickly put it out there in front of the appropriate people and being to gauge demand and receptions. Though this all sounds easy, it’s not. You can’t just hire someone off the street or have an employee read a PDF and suddenly plug in data to be successful. It requires a partner with a solid knowledge of rules, guidelines, and creativity that understands what results will truly impact your business objectives.
Safe is Risky. Passion is Contagious.
Looking for a PPC marketing partner?
If you have a complex situation that needs a kick in the pants to get completed, is becoming too complicated to ﬁgure out, or you simply don’t have the resources to hire for within, give us a try.