Case Study
Aids Healthcare Foundation
Los Angeles-based AIDS Healthcare Foundation (AHF), a nonprofit, tax-exempt 501(c)(3) organization, is a global organization providing cutting-edge medicine and advocacy to more than 611,752 people in 36 countries.

Cutting edge medicine and advocacy regardless of ability to pay.

AHF is the largest provider of HIV/AIDS medical care in the U.S. A truly independent voice in their mission to rid the world of AIDS, AHF’s operating capital comes from their own self-created social enterprises. AHF Pharmacies, thrift stores, healthcare contracts and other strategic partnerships generate funding that helps AHF provide medical and advocacy services across the globe.

The Challenge

AHF is all about outreach. How do you reach the hundreds of thousands of people in need of HIV/AIDS information, medicines, and care? How do you track all of the people with whom you connect? How do you become and equally maintain that live changing connection?

The answer for AHF is Salesforce.com’s Customer Relationship Management cloud based solutions. Salesforce.com is an incredibly powerful solution, focused on connecting to customers in a whole new way. However, a new Salesforce.com implementation can be a bit daunting in some situations due to that broad offering of capabilities. In addition, AHF needed to connect with a multi-cultural audience on a worldwide basis, integrate customers, prospects, AHF workers and outreach staff – while also integrating with a host of separate legacy systems – such as health care and pharmacy systems.

The Solution

SNQ knows Salesforce.com – but possibly even more importantly, SNQ knows global business. SNQ worked hand-in-hand with AHF’s many stakeholders to define and create the appropriate workflow needed to connect these many people in a way that made sense to each of them. The SNQ worked with AHF’s internal IT experts to create the various data integration bridges between those legacy systems and Salesforce.com – in a way that is HIPAA compliant, focused on privacy and data integrity, and supports the mission.

Advocate big goals – AHF is aiming to see an unprecedented 1 billion people tested each year.

The Results

AHF now uses Salesforce.com as the backbone of its global operations, connecting people around the globe, with new areas being added to the Salesforce.com ecosystem every month. SNQ is extremely honored to help support their mission.